Why Multicultural?

Think about this… by 2044 (as in pretty soon…), more than half of all Americans are projected to belong to a minority group, with the Hispanic population seeing the largest and fastest growth. These consumers are the key drivers of business growth, and to ensure this, it's crucial for organizations to target multicultural consumers effectively.

By 2044, more than 1/2 of all Americans are projected to belong to a minority group, with Hispanics seeing the largest and fastest growth. These consumers are the key drivers of business growth, and to ensure this, it's crucial for org anizations to target multicultural consumers effectively.

And no, we are NOT talking about translating your campaigns and messages into Spanish or choose diverse talent to “represent this community”. We are talking about carefully crafting messages beyond language and focus on the CULTURAL COMPONENT that allows brands to engage with communities on a deeper level.   

After establishing the "WHY" of multicultural marketing, let’s focus on the "HOW".

This is where Grace + Jay comes in. We work with organizations and advertising agencies as their multicultural partner to develop actionable strategies, that prevent a one-size-fits-all approach that typically falls short or generic messages that more often than none, fail to resonate with diverse audiences.    

We are experts in TRANSCREATION of content where we adapt  marketing messages and strategies, to align with the unique values and customs of distinct cultural groups. 

Transcreation goes way beyond a literal translation. We adapt messages, slogans, and campaigns,  while maintaining the original voice, tone, purpose, and style. We help reimagine  content to resonate with the Hispanic audience in a culturally sensitive and authentic way.